Napoleon Hill said in every adversity are the seeds of opportunity. The Covid pandemic is a major time of adversity for all of us. Businesses are forced to close, and people lose jobs with no timeline, if and when they will ever reopen and go back to work. For a while millions of Americans received $600 extra per week to stay afloat and figure out how to survive, much less thrive. The added bonus ended in July and many were in the same situation as when it began, I was one of those people.
In following Napoleon Hill’s philosophy, I invested the weekly $600 into becoming a Corrective Exercise Specialist through NASM. For months I pondered how can I advance my career in fitness to keep pursuing my passion that adjusted over the years to help others battle postural issues and chronic pain. Becoming a CES was that adjustment that also led to securing an SBA loan through the PPP initiative and writing my first book, Athlete in the Game of Life. Was there lots of anxiety? Absolutely, and still is! Allowing fear to crush my goals, hopes, and dreams wasn’t and isn’t an option.
A teaching of marketing guru Dan Kennedy is to go the opposite direction of the masses, that’s where the leaders and successful entrepreneurs head. While most were cutting back and hiding, I continued to spend, risk, and find ways to grow mentally. As I write this blog, my book preorder link through Amazon is now available, and I made another investment for a radio PR campaign to promote my book and coaching programs.
What you focus on expands. Depending on your political leaning, you may be contracting and feeding into mass hysteria that plagues social media and every news channel. I turned that off and instead focused on how to come through this pandemic stronger than when it started. Nobody has a crystal ball to know exactly what the true “new normal” will be. Like everything else, in time, we will be flying around the globe without a mask and showing up at packed events without a worry. Don’t believe me? Where was that mask from the last pandemic? Oh ya, you never had one.
As a new author, the view of myself has not changed to a celebrity. Authors do have instant credibility and are held in a semi-celebrity status by those who are aware of their books. Becoming an author is the beginning, not the ending. Authorship is a journey in reflection and growth to find ways for sharing the information written down with others. So, my journey begins to share my passion in new ways for me, yet tried and true ways done by other successful entrepreneurial authors. Good days and bad days lay ahead, and the cash register person at the grocery store has no clue who I am, nor cares.
The lifetime of a book is 5-10 years per Advantage Publishing. Time to slug through the mud and share my message for the next 5-10 years with people all over the world. Big thinking separates the have from the have nots, mixed with a lot of faith. Whatever you story is, have courage to share it. It’s okay for people to laugh and ignore you, those aren’t the ones you want as friends, customers, clients, or patients. As Jim Rohn said, there are only about seven mean people out in the world, they just seem to show up a lot wherever you go.
Take my message and make it into whatever you need for accomplishing what may be impossible during this pandemic. Every winter does have a spring, and you we all get equal amounts of both. Work to turn this pandemic winter into your next spring of amazing!
To learn more about me, my programs, and to preorder my book, go to mattpeale.com.